M Pure Farming is inspired by the implementation of cooperation programs in Medco Foundation with their SRI (System of Rice Intensification) Rice farmers’development in Cipeuyeum Village, Cianjur, West Java. In this business plan, Medco Foundation in cooperation with the Business Development of Medco Holding is committed to develop opportunities as a business unit embryo under PT Medco Intidinamika.
By adopting organic seeds and SRI method, MPF can produce fragrant, tender, and healthy rice. Currently, MPF produces three kinds of products, consist of red rice, white rice, and organic eggs. All of them have been tested by some research institution such as PT Mbrio Biotekindo and Center for Research and Development of Post Harvest Farms. Those tests prove the quality of MPF products that they are not only healthy but also safe for consumption.
Beside expand our business, as part of our concern to the community, in 2014 MPF also cooperated with Medco Foundations program “TaliAsuh”. This program is one of the programs organized in order to help abandoned children and people that were not able to fulfill its formal activities or school. By purchasing MPF organic rice same as supporting children from rural villages to continue their dreams and most important to continue school.